Customer Testimonials
System of service dropping off and picking up was easy. Dalton was Perfessional courteous, helpful.
I received an airbag recall letter for my 2011 Ford Ranger. Cloninger Ford had done a great job handling a recall on my 2008 Ranger a few years ago. This time, though, I thought I’d try a dealer in another town so I could visit a favorite store while I waited.
That dealer’s service manager said I would need to bring the truck in for an inspection to determine whether the airbag needed replacing. I was concerned that could mean two 1½-hour trips: one for the inspection and another for the installation if the part wasn’t in stock.
I ... Read More 
DealerRater - Sep 14, 2026
Best Dealership and Sales people we have ever worked with. We just relocated from NY a week prior and closed on our house here and added a new vehicle to the mix
My experience with Cloninger Ford was very good. The mobile tech arrived at my home right on time and was very courteous and informative.
Cloninger Ford of Morganton has an outstanding Service Department and outstanding Service Dept Staff. Keep up the good work.
Professional, dependable service. The staff is very helpful and goes the extra mile to get you in and out as quickly as possible. They communicate with you every step of the way
The pickup and delivery service makes it easy to keep my vehicle maintained and safe.
The salesman was very professional and answered all our questions about the car. I went to buy a used Bronco but ended up buying a new one for the same price,
this dealership is great but car tranfered from another dealer the motor and wheels were full of dirt not happy
I brought my car to your service center 3 times. No. 1 cost me right at $1,600.00 for a fuel pump that more than likely wasn’t needed. The next 2 times you didn’t even touch my car. It is still making the initial noise it was making!!!!! Last time kept it 4 days. You are suppose to be the master mechanics but I would get a better result from my 4 yr old grandchild!!!!!! I would give you a zero if it was offered. BEWARE if you have mechanical problems
My service writer was great. Kept me updated with all i needed to make an informed decision.
The dealership was fine and salesman was great.It was the financial person I dealt with named Caleb.
Dealership will lie to get you to purchase. Posted the add with packages that were removed.
I have been going to Cloninger Ford of Morganton for a very long time, and I am always treated very well with excellent service. These folks go above and beyond and very professional.
I have been using Cloninger Ford for all my cars needs for years And have had a wonderful experience each time I go. They are very helpful when I have questions and explain so I can understand what they need to do. Give Cloninger a try you will enjoy your visit there.
I bought a new 2023 f-150 from Colinger ford in Morganton NC.
I now owe just $8000 on it. It had A/C freezing problem from day one . I returned to service the A/C many times which can be verified. No results, none. Still freezing up. Can’t even take it on trips in the summer months. The whole experience was the worst ever. The sales manager has the worst people skills ever. He was arrogant, and disrespectful. I could go on. Our salesman was great but no longer working with Colinger ford. The last visit to the service center I ... Read More 
DealerRater - May 20, 2026
I highly recommend Cloninger Ford of Morganton. The service department is very helpful and nice and easy to work with.
Great dealership with very knowledgeable people working there. I’ve had both my vehicles worked on there and both times they took care of the problem the first time I was there.
Excellent Service Department performed by Mike Hitchok always and Arrie Doi with the mobile Service always
was impressed with service was in and out quick Mike H. was really helpful. Like the video update too
Purchased a 2025 Bronco 2/26/25. Not equipped as stated on the website. I contacted the dealership. Dealership will not return a text or take my calls. Always put on hold or leave a message
The sales person was helpful. Also was good to answer any questions or find the answer if they didn't know.
Buying from this dealer is easy, everyone is helpful, knowledgeable, and courteous. Their service department is unbelievably professional and courteous.
Professional and personable service given in repair of our vehicle. Staff were knowledgeable and attentive to my needs and wait room was very pleasant. It took a little longer than expected but have had no problems since repair.
Service is great! Give you lots of options. Staff is knowledgeable and friendly. Take good care of customers. Waiting room is clean and neat.
Sold me truck with bad transmission and deleted emission systems then told me to get a lawyer despite there dealer warranty for 3k miles or 30 days which I had not exceeded also they sold me a extended warranty that is invalid because of the deleted emission systems
After our 2019 Ford Escape was serviced - including tire rotation, (9-3-2025) all four tires were under inflated @ 30lbs and the tire icon was activated to notify us of the matter. Should be 35 lbs psi.i
From the moment you walk in the door, everyone at Cloninger Ford of Morganton is welcoming and helpful. We were fortunate to work with Dwayne Briggs - what a pro and super helpful! He made the whole purchasing process comfortable and easy. And the new car is fabulous!
Always on time with work I needed done, clean waiting room, GREAT A C , next will be an oil & filer change. See you in Augest!
I love my new explore Charlie was so wonderful to help me get the vehicle that I wanted I would highly recommend this place and most of all ask for Charlie’s help he’s the best
You definitely want to shop this location. Honest folks. Great deals. No nonsense for sure
We had an appointment with salesman Dwayne Briggs! He met us at the door, was friendly and had the vehicle shining and show room ready. Dwayne demonstrated all of the features of The 2025 Bronco and answered all of the questions my friend had! After a short test drive he closed the deal. She is so excited with lane assist, and the many new features! Heath Browning, the finance manager was patient and efficient! We left with smiles on our face as we were on our way back to Asheville celebrating the purchase! I definitely would recommend you check out Cloninger ... Read More 
DealerRater - May 9, 2025
It was a great pleasure they were very helpful with my purchase Dwayne brigs great sales person
First of all, let me start by saying I HATE buying a car and dealing with car dealerships. This time, it was different. No pressure, no stress. Everyone I dealt with was great, from the initial contact with Olivi to Shawn, David, Heath, and the GM, Steve. Everyone had the same vibe and a similar pace, which lowered the stress level significantly. They were straightforward and delivered as expected. I would highly recommend them.
Amazing service, really helped me get the car i wanted! Thanks to all of them
Absolutely great people and dealership to do business with. Very knowledgeable and always happy to help any way they can. I won’t shop anywhere else after my experience with them!
Such an easy purchase. We called ahead and they had the car pulled for us. Test drove it and we were gone within an hour. Super nice and down to earth people! Would definitely buy from them again!
Please be aware that when you purchase a car here that greed is the deciding factor. Most everyone is aware that a dealer documentation fee is added to your purchase. This is a normal fee at most all dealerships. However, there is an appearance package, $799 added to every deal. The appearance package supposedly protects your paint for one year. This appearance package is also supposedly added in the detail department. I know for a fact, nothing has been added to your car. This is a dealer markup that is certainly not fair. I would not mind paying for something that ... Read More 
DealerRater - Dec 26, 2024
Very efficient and friendly service. Had an appointment and there were no delays. The customer waiting area was clean with very comfortable seating options.
Received excellent service at Cloniger Ford of Morganton. This. Is the second vehicle I have bought from Dewyane Biggs. He puts the customer first. He was really busy that day so Cody who is new to your dealership helped.with the sale. I would buy from this dealership again.
Our salesman Sean was very friendly and helpful! And everyone we encountered here were very nice!
Very friendly and friendly to talk with I will tell all my friends about the service I have received from them and tell anyone looking to get a new car to get with them first!!
They are extremely helpful and friendly. They are also very accommodating to work around our schedule.
They sent me a thank you gift in the mail. The process was not long and drawn out, quick and courteous. They even put the wheels, tires, and air filter from my trade in on my new truck.
The salesman I worked with was very knowledgeable and not pushy at all. We were far off on numbers and the team worked hard to get me where I wanted to be. Will definitely buy from them again.
Great staff to work with. I had purchase a car from them previously and thought I would return in hopes they were the same when I bought my 2015 Fiesta from them. They went out of their way, in my opinion, by following me home in order for me to have availability of my new Bronco sport of which I am loving.
The salesman was extremely helpful, knowledgeable and nice. He was not overbearing or pushy. He made the buying process very pleasant.
Highly recommended! Fast, courteous and professional! Can't say enough good about Dwayne Briggs, my salesman. So helpful!
We had a great experience here! Sean was wonderful and walked us through all the steps of purchasing our vehicle that my my husband found for me. We were able to take it home and really know if it would be a great fit for us and it was. Carlton helped us navigate the finances and the whole team worked hard to find a loan that would work with my credit. It was a smooth process, we felt welcomed, unpressured, and in great hands! Give these guys and gals the raise and praise they deserve!
Awsome dealership. Great experience. The salesman done everything possible to accommodate me. From the sale to finance. All was handled in a timely manner.
Worst experience after the sale- EVER. They took my trade in- clear title - and never transferred title so now my state DMV is charging me for late registration etc- this dealership never submitted paperwork to transfer my trade in to them. Not illegal, however when I contacted them over 6 times to get clarification no one could or would help me. In fact in a frustrating call I made to their title transfer lady, she hung up on me when I suggested my Attorney may need to contact them. I got absolutely no where and no help with this person. ... Read More 
DealerRater - Mar 20, 2024
Our salesman was awesome. He was accommodating to our needs in purchasing our new Ford Bronco
Dwayne was a pleasure working with. Down to earth person, Hassle free buying, Will purchse at Cloninger again
Good hassle-free buying experience. Recommend if you are looking for a Ford truck, new or used.
Very easy going and straight forward resulting in a pleasurable and fair purchasing experience which included a trade-in.
They only want to sell new cars so no matter what the advertising is if you are looking for a used car look somewhere else
I'm very impressed. I walked in 15 min before the dealership opened. Carlton immediately greeted me and introduced me to Dwayne. Dwayne helped me trade my SUV and to purchase an Explorer. I typically hate the car purchase process but I can honestly say that Dwayne and Carlton at Cloninger Ford in Morganton made this a very pleasant purchase experience.
Sean and Steven worked a great deal to put us in our new Edge. They went above and beyond to make us happy! Thanks!!!
Fast and smooth transaction not to mention a good deal! No pressure. Would buy from .again
I was made to believe there was 2-3000 dollars worth of work needed on my car. Therefore made the decision to trade in. Then they said they had to find a buyer bc of the condition. Now it's on their website for sale. After less the 2 weeks it's for sale. Over 6,000 more then my trade value. I feel because I'm female I was targeted for an easy sale. I wish I would have asked for them to tell me specifically what was wrong with my car before I got pressured into trading. It was automatically let's ... Read More 
DealerRater - Sep 26, 2023
Cloninger Ford if Morganton has “always” made me feel that I am very important. They service my vehicle w/a convenient appt. Their service staff is the best.
I had a very good experience here. Dwayne Briggs was recommended to me and I am so glad! He was very helpful and treated me with respect without the pressure. As a woman buying a car on her own, that is not always the case. I also appreciate that the entire process did not take that long and everything was up front and explained. I was very happy with my deal and would definitely buy a car from Dwayne and Cloninger again!
Treated well here consistently. All 3 cars get serviced here and we have also purchased a car here. Nice people.
Friendly and professional staff. Very easy to work with and listened to what I wanted and my budget requirements to get me in the right truck.
The Cloninger Team went above and beyond helping me purchase my new used car. Even days after the sale they helped me by finding the owners manual for the car, I rate them 5 Stars.
Garrett was great, everyone else is going to be pure xxxxxxxx I would not buy anything from plunder for the morning
Always very nice and helpful. They keep you informed. They let you know of maintenance that is due.
I was very pleased with the service I received while purchasing my truck. The salesman was very helpful in helping find the vehicle I needed. Also the finance department worked very hard in getting me the provider I wanted.
Our salesman Charlie Kaylor was very professional, kind and no pressure to purchase. He helped me make a few last minute changes with ease. Thanks Charlie.
Service prices to outrageous completely ridiculous.I’m no longer a customer there because of that. And if all Ford Dealers have gone this crazy then I’m leaving Ford!!
Friendly people, clear information on vehicle. This truck was hard to find but was exactly what I was looking for. I’ve driven it to Florida and was very pleased with the performance of the vehicle.
I will never buy another car from Cloninger Ford of Morganton as long as Adam is GM. He is rude and has the personality of a fish! I own a Turo car rental business and have bought 7 cars from them this year plus recommended them to some friends but I bought a Kia from them and the motor went out 4 months later which I understand isn’t their fault but since I am such a loyal customer, I thought they’d at least agree to help me with the $6000 bill on a $20,000 car. Instead he corrected me and said it ... Read More 
DealerRater - Feb 24, 2023
Now, I was not going to put in a public complaint but you all sent the email to me for feedback and here is your feedback. Service department is terrible, due to the situation we had with them they were highly unethical. Not sure if this is a standard practice, I can only share my experience.
I took my husbands new truck in because it had a recall on the wiper motor. I called, made an appointment for the following week, I received a text confirming my appointment and a text confirming that the part that I had requested had ... Read More 
DealerRater - Feb 2, 2023
Service is wonderful they have great technicians and they are willing to help you get your vehicle back on the road. Affordable excellent quality work and trustworthy.
Charlie Kaylor was great through the whole purchase process. All dealings were completed over the phone. When picking up the Bronco Sport the final paperwork was quick and easy. There wasn't any pushy pressure to purchase extras or extended warrantees. I am very happy with the purchase process from Cloninger Ford from start to finish.
We have bought a lot of new cars and this dealership tops them all with great and knowledgable people and service. They are fast and courteous and treat us like family. We have purchased our last several car from Charlie and he goes way beyond the extra mile to find us the cars we want. I wouldn’t buy a car from anyone else. I would give them 10 stars if I could.
Had an issue with a backup alarm scheduled service Monica They had to order a sensor but Monica kept me informed on when the part would be in and truck was fixed the next day very pleased with service
Sean was an excellent sales representative, informative but not pushy. The dealership experience overall was great.
I had no problems buying my truck(I see now I just got lucky) almost a year ago and recommended my fiancé to buy her car from them thinking we could trust them. They found a car she liked but after she was approved and signed everything said that that car had too many problems(which I think was a lie because they had messed up the list price) and that they couldn’t sell it to her. They promised to make it right and We went over a few options and they said one of their employees just traded ... Read More 
DealerRater - Aug 20, 2022
Do not use their service department if you have a diesel. Under any circumstances. The service manager Jonathan Langford is not to be trusted, he will not return phone calls, pretend he doesn't remember any past conversations, lie about what his techs did or did not do. After screwing up an oil change and costing me over $7000 in damages (the sister dealer I took it too confirmed it was an error in the oil change that caused the issue) gave this dealership another chance and let them fix an oil leak on a different truck, spending another almost $8000. It ... Read More 
DealerRater - Jul 27, 2022
I have purchased 15 vehicles from the Cloninger family. The last one I bought in Hickory. Very dissatisfied with the sales department. However the service manager, Steve was very helpful and persistent to get a problem I had resolved. I tried to make a deal in Morganton and ended up trading with Ken Wilson in Canton NC. The service department in Morganton is second to none in my opinion.
I called to confirm pricing of a truck they have. I was told the price was correct and the miles were accurate. I drove an hour to get there and another couple was there to look at the same truck.
I test drove the truck and told them I would take it for the internet price of 17,228 and the offer was accepted by the salesman. He took the offer to his manager and the offer was rejected.
I was told the internet price was a mistake and the real price was (I think 19,900). I said that was unacceptable seeing that ... Read More 
DealerRater - May 20, 2022
Done what I need and easy to schedule appointment online. Was out at an ok speed. The speed is the only thing they could improve on.
Mr. Dwayne Briggs was just awesome and so kind and honest and upfront and such a Christen man and a wonderful Salesman......would recommend him and this Dealership to everyone. Junior and Brenda Wright Black Mountain, NC
I bought a used 2013 F250 6.7 with 108k miles on it. 4 months after purchasing (1 month after the dealership’s warranty ended), and around 4,000 miles later, the engine completely lets go. This truck left my wife and infant daughter stranded in oncoming traffic in Florida when the engine let go. Mind you this was also 9 hours from home. After multiple calls to the dealership and Ford, neither were willing to offer any assistance. This is a known Ford problem and even upon knowing this, they told me I was out of luck and there was nothing they would do to help me. ... Read More 
DealerRater - May 20, 2021
Probably the easiest new vehicle purchase I've made and work with me they did. I spotted an F150 that I did not want to let get away, so I made an outside of the box offer. Jerod listened, walked it through and even delivered the truck to me! Can't say enough good about buying here. Looking to buy? Better look here.
This is the best car dealership I’ve ever been to. Everyone was super nice but Kenneth he was really special. He did not give up on me just because I got refused the first time. He kept looking around until he found a car he thought I’d qualify for. NO ONE has ever done this for me. This is just the best car dealership around and ask for Kenneth! ✌️✌️✌️✌️
It was a pleasure working with the Cloninger Ford of Morganton family. Everyone was very friendly and not pushy like some other dealerships. Very knowledgeable and helpful. All safety measures were in place in this day of social distancing. I will be a returning customer when I need their services.
Made my car buying experience great. Good price and great customer service. Marcos went above and beyond to make sure I got in the car I wanted
I reached out to Cloninger Ford about the up and coming new F150, Spoke to two different sales people. Very informative and knowledgeable staff here. I will be buying my next truck here. So kind and down to earth. Great overall experience.
Great people who just want to make the customer happy, Charlie is the man! Love my new F150. Highly recommend to family and friends in the Piedmont of North Carolina
It was a pleasure to be treated so good and helped to buy a New car Dwyane Briggs was a wonderful salesman i enjoyed buying from him today THANKS DWYANE
I purchased a 2018 F-150 from you guys was a great buy on that truck. Charlie Kayleigh was the salesman he done everything he could to get me in this truck thank you Charlie
Great experience buying a great truck! Dwayne made the process easy with no pressure. Highly recommend both Cloninger and Dwayne! The Raptor is probably the best vehicle I have ever owned.
Dwayne was a pleasure to work with. He listened to what we wanted and provided the automobile that suited our needs at the price we wanted.
I had a wonderful car buying experience with this dealership. Sarah from Internet sales stayed in contact with me from the start of my inquiry. In addition, Zach is an amazing sales person and very easy to talk to. The entire process of buying my new Mustang GT Premium was a breeze and he went out of his way to make sure the vehicle was ready to be driven off the lot as I drove an hour plus to come get it. He even called me the next day to follow up. Overall, everyone was super nice at the dealership ... Read More 
DealerRater - Apr 29, 2020
Most painless experience in purchasing a vehicle. Dwayne was awesome and got me an awesome deal. I would definitely recommend anyone who is looking for a new or used vehicle to go to Cloninger Ford of Moranton.
Purchased a 2018 Ford Eco Sport from Cloninger Ford in Morganton this March of 2020. Everyone there was very friendly and helpful. Best experience I have ever had with a Dealership. Two thumbs up for Cloninger Ford and my salesman Dwayne Briggs.
Worked with us to get the Explorer that we could afford. They were very helpful in getting some of the extras that we wanted. Would recommend them to anyone.
Will always keep coming back to this dealer, worked a deal over the phone, finished it when I arrived at the dealer very quickly, was in and out in what I thought was record time in the car buying world! Awesome management and sales team!